Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With…

By Seung-A. Annie Jin, Joe Phua. 2014

754 citations recorded by the source corpus.

Subfields: Communication, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/d2dbce57cb96548460b88045481e5c57d248f187

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Citations in the corpus

Marketing through instagram influencers: impact of number of followers and product divergence on brand attitude (2016, positive): “…on Influencer Likeability A high number of followers implies that many people are interested in a certain account, as users are perceived more attractive, extravert, trustworthy, approachable and possessing other socially desirable characteristics (Jin and Phua, 2014; Utz, 2010; Graham, 2014).”
Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent (2017, background): “In previous research, use of such influencers as celebrities (e.g., Djafarova and Rushworth 2017; Jin and Phua 2014), brand community members (e.g., Kim, Sung, and Kang 2014), and bloggers (Lee and Watkins 2016) has been found to significantly increase consumers’ positive brand attitudes and…”
The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites (2018, methodology): “A high number of Twitter followers is a sign of social approval (Goldstein et al., 2008), which can influence perceived legitimacy (Jin & Phua, 2014).”
Knowledge Sharing Among Tourists via Social Media: A Comparison Between Facebook and TripAdvisor (2017, background): “In a tourism context, knowledge sharing via social media means that tourists post comments to share their travel experiences during or after the trip (Kim & Kerstetter, 2016).”
Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising (2021, background): “Prior research points out that influencers create a sense of authenticity and credibility that leads to less resistance to perceived persuasive intent (e.g., Campbell and Evans 2018; De Veirman and Hudders 2019; Jin and Phua 2014; Singh et al. 2020).”
The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective (2019, background): “Trustworthiness refers to the honesty, integrity, and believability of an endorser depending on the perceptions of the target audience, which implies a brand is likely to deliver as promised (Arai et al., 2014; Jin & Phua, 2014).”
Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity (2021, background): “Previous studies regarding celebrities’ impact on social media have found that celebrities as product endorsers yield positive results (Jin and Phua 2014; Kim and lee 2017; Tian et al.”