Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey

By Aysegul Ermec Sertoglu, Ozlem Catli, Sezer Korkmaz. 2014

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View Paper: https://www.semanticscholar.org/paper/70ec4eca3d19efbd8778b84bc2abed0be37364a0