When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements

By K. Winterich, Manish Gangwar, Rajdeep Grewal. 2018

150 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/db9225cfa8feb8faf7a446802e2adb1e0b12f87e