The Effectiveness of Advertising: A Meta-Meta-Analysis of Advertising Inputs and Outcomes

By Martin Eisend, Farid Tarrahi. 2016

146 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/5635c500b9c325e89dcb5b4422bdf1464b57d3fc

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Sarah Desirée Schaefer
2. Ralf Terlutter
3. S. Diehl

In Marketing

1. Sarah Desirée Schaefer
2. Ralf Terlutter
3. S. Diehl

In Sociology and Political Science

1. Sarah Desirée Schaefer
2. Ralf Terlutter
3. S. Diehl

Citations in the corpus

• Talking about CSR matters: employees’ perception of and reaction to their company’s CSR communication in four different CSR domains (2019, methodology): “The importance of message credibility for advertising effectiveness has been widely demonstrated (e.g. Yilmaz et al. 2011; Eisend and Tarrahi 2016).”