Maegan Verspaget

Sociology and Political Science · 2019

A researcher in the Science corpus: 1 paper; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Maegan Verspaget trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Cynthia A. Hoffner

Papers from Maegan Verspaget's perspective

Ordered by how strongly the researchers Maegan Verspaget trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
  2. Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (Computers in Human Behavior)
  3. The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
  4. Young Adults' Wishful Identification With Television Characters: The Role of Perceived Similarity and Character Attributes
  5. YouTube vloggers' influence on consumer luxury brand perceptions and intentions
  6. The Influence of Spokesperson Trustworthiness on Message Elaboration, Attitude Strength, and Advertising Effectiveness
  7. Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent
  8. The influence of eWOM in social media on consumers' purchase intentions: An extended approach to information adoption (Computers in Human Behavior)
  9. Measuring Attitude toward the Brand and Purchase Intentions
  10. Marketing through instagram influencers: impact of number of followers and product divergence on brand attitude

Their papers