Farid Tarrahi

Marketing · 2016–2021

A researcher in the Science corpus: 2 papers; trusts 6 researchers and is trusted by 3 researchers here, as inferred from the citation graph.

Subfields

Whom Farid Tarrahi trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Frank L. Schmidt
  2. Martin Eisend
  3. Gerard J. Tellis
  4. In-Sue Oh

Who trusts Farid Tarrahi overall

  1. Sarah Desirée Schaefer

Papers from Farid Tarrahi's perspective

Ordered by how strongly the researchers Farid Tarrahi trusts endorse each paper. Same corpus, a different order for every researcher.

  1. How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities
  2. Marketing productivity: issues and analysis
  3. INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising
  4. What to Say When: Advertising Appeals in Evolving Markets
  5. Methods for Second Order Meta-Analysis and Illustrative Applications
  6. Exploring the relationship between celebrity endorser effects and advertising effectiveness
  7. Statistical Methods for Meta‐Analysis
  8. Fixed Effects vs. Random Effects Meta‐Analysis Models: Implications for Cumulative Research Knowledge
  9. WRITING META-ANALYTIC REVIEWS
  10. Which Ad Works, When, Where, and how Often? Modeling the Effects of Direct Television Advertising

Their papers