Impact of the Perceived Image of Celebrity Endorsers on Tourists’ Intentions to Visit
By R. van der Veen, Haiyan Song. 2014
118 citations recorded by the source corpus.
Subfields: Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/0e636378ec79ed63474b84018420a55084d5b765
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- N. Scott
- Shanshi Li
- Gabrielle Walters
- Jan Packer
- Sameer Hosany
- D. Barbe
- S. Sanz‐Blas
- Sylvia M. Chan-Olmsted
In Sociology and Political Science
- N. Scott
- Gabrielle Walters
- Shanshi Li
- D. Barbe
- S. Sanz‐Blas
- Sylvia M. Chan-Olmsted
- Timothy J. Lee
- Jan Packer
Citations in the corpus
- The Influence of Place Attachment, Ad-Evoked Positive Affect, and Motivation on Intention to Visit: Imagination Proclivity as a Moderator (2020, background): “For example, prior works (e.g., Pascal, Sprott, and Muehling 2002; Van der Veen and Song 2014) establish that attitudes (e.g., attitude toward the ad, attitude toward the destination) mediate behavioral intentions.”
- How Can the Celebrity Endorsement Effect Help Consumer Engagement? A Case of Promoting Tourism Products through Live Streaming (2021, background): “More destination marketers and policymakers have realized the potential of celebrity effects and promoting celebrity-related tourism to ensure an attractive and competitive destination image [9,29].”
- Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility (2020, methodology): “Trustworthiness is a frequently used measure in understanding the credibility of celebrity endorsers (Ohanian, 1990; Van der Veen & Song, 2014) and it has been found that when the endorser is perceived to be highly trustworthy, attitudes toward a message changed (Ohanian, 1990).”
- Using skin conductance and facial electromyography to measure emotional responses to tourism advertising (2018, background): “In particular, the effect of particular copy elements such as an endorser (Van der Veen & Song, 2014), images of tour leaders (Wang, Hsieh, & Chen, 2002), experiential texts (Goossens, 1995), pictorial and textual stimuli (Walters, Sparks, & Herington, 2007) and gender of the endorser (Luoh & Lo,…”