Joon-Ho Kang

Marketing · 2009

A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Joon-Ho Kang trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Kenneth A. Bollen
  2. Rodoula H. Tsiotsou

Papers from Joon-Ho Kang's perspective

Ordered by how strongly the researchers Joon-Ho Kang trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Book Review : Structural Equations with Latent Variables Kenneth A. Bollen New York: Wiley, 1989, 514 pp., approx. $44.95
  2. A model of fan identification: antecedents and sponsorship outcomes
  3. The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport
  4. Social identity effects in a belief–attitude–intentions hierarchy: Implications for corporate sponsorship
  5. How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries
  6. An organizing framework for collective identity: articulation and significance of multidimensionality. (Psychological bulletin)
  7. Direct and indirect effects of self-image congruence on brand loyalty
  8. Product personality and its influence on consumer preference
  9. Incorporating consumers' motivations into the theory of reasoned action
  10. Impulse purchases of sport team licensed merchandise: what matters?

Their papers