A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels

By Noah J. Goldstein, Robert B. Cialdini, Vladas Griskevicius. 2008

3,070 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/6109f1e47d2af5300b16c5563184fc85109c038f

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Citations in the corpus

Household energy use: Applying behavioural economics to understand consumer decision-making and behaviour (2015, background): “, ‘provincial norms’ about how people are behaving in one’s immediate social group can be more powerful than distal or global norms; see [148]) and when congruent descriptive and injunctive normative messages are combined [146,149].”
Effect of Behavioral Interventions on Inappropriate Antibiotic Prescribing Among Primary Care Practices (2016, neutral): “5 (12-24) 17 (12-26) 18 (12-29) 16 (12-31) 18.”
Knowing What It Makes: How Product Transformation Salience Increases Recycling (2019, background): “For example, researchers have examined the effects of environmental awareness and concern (Schultz and Oskamp 1996; Vining and Ebreo 1992), social norms (Goldstein, Cialdini, and Griskevicius 2008; White and Simpson 2013), and financial incentives (Reschovsky and Stone 1994), to name a few.”
Using descriptive norm appeals effectively to promote green behavior (2018, background): “Impact of social norms on pro-environmental behavior Extant literature shows that social norms have a positive impact on sustainable behavior (Cialdini et al., 1990; Goldstein et al., 2008; Melnyk et al., 2011; Reno, Cialdini, & Kallgren, 1993; Schultz, Nolan, Cialdini, Goldstein, & Griskevicius, 20”
Attitudes, efficacy beliefs, and willingness to pay for environmental protection when travelling (2015, result): “Empirical support for this view comes from Goldstein et al. (2008) who demonstrated in two field experiments that making pro-environmental behaviours public can have powerful effects on people’s behaviours.”
Conspicuous conservation: The Prius halo and willingness to pay for environmental bona fides (2014, background): “2009), and hotel guests reduce demand for clean towels when they are told the majority of their peers have done likewise [Goldstein et al. 2008].”