Sponsor and Sponsees Interactions: Effects on Consumers’ Perceptions of Brand Image, Brand Attachment, and Purchasing Intention

By Nicolas Chanavat, G. Martinent, Alain Ferrand. 2009

92 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0020f56f9113f7764d07daddcc8ee18d337c9c0c