Testing a Hierarchy of Effects Model of Sponsorship Effectiveness

By Konstantinos Alexandris, Rodoula H. Tsiotsou, Jeffery D. James. 2012

88 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/54bfbfb0054800a6763dd4de0bcfea9df30ff13d