Delineating the outcomes of sponsorship

By Rodoula H. Tsiotsou, Konstantinos Alexandris. 2009

116 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/73944bafc75443dbf3816063e71d1564c36c78e1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Konstantinos Alexandris
2. Jeffery D. James
3. Rodoula H. Tsiotsou
4. Daniel C. Funk
5. Kevin Filo
6. D. O’Brien
7. Daniel Lock
8. Bob Heere

In Marketing

1. Konstantinos Alexandris
2. Jeffery D. James
3. Rodoula H. Tsiotsou
4. Daniel C. Funk

In Sociology and Political Science

1. Konstantinos Alexandris
2. Jeffery D. James
3. Rodoula H. Tsiotsou
4. Daniel C. Funk
5. Kevin Filo
6. D. O’Brien
7. Daniel Lock
8. Bob Heere

Citations in the corpus

• Testing a Hierarchy of Effects Model of Sponsorship Effectiveness (2012, methodology): “In the present study we tested the influence of activity involvement on the development of team attachment, based on the findings reported in previous studies (e.g., Tsiotsou & Alexandris, 2009; Alexandris et al., 2007; Gwinner and Swanson, 2003; Lascu et al., 1995).”