Hyosun Kim
Sociology and Political Science · 2014–2021
A researcher in the Science corpus: 2 papers; trusts 24 researchers and is trusted by 2 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 24 citations into it; #18,818 of 22,756 by trust here, #18,468 by citations
- Marketing — 12 citations into it
- Literature and Literary Theory — 8 citations into it
- Gender Studies — 7 citations into it
- Organizational Behavior and Human Resource Management — 6 citations into it
Whom Hyosun Kim trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Andrew F. Hayes
- I. Ajzen
- Kim Bartel Sheehan
- Li Gong
- Jasmine Fardouly
- Marijke De Veirman
- A. Bandura
- Jiyoung Chae
- Kathleen Sherman-Morris
- Brydie K. Willburger
Who trusts Hyosun Kim overall
Papers from Hyosun Kim's perspective
Ordered by how strongly the researchers Hyosun Kim trusts endorse each paper. Same corpus, a different order for every researcher.
- Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
- Marketing through instagram influencers: impact of number of followers and product divergence on brand attitude
- Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (Computers in Human Behavior)
- Internet forums as influential sources of consumer information
- The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults
- Explaining Females’ Envy Toward Social Media Influencers
- Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (Leveraged Marketing Communications)
- Influence of parasocial relationship between digital celebrities and their followers on followers' purchase and electronic word-of-mouth intentions, and persuasion knowledge (Computers in Human Behavior)
- How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest
- Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising (International Journal of Advertising)