Customer Satisfaction and Stock Returns Risk

By Kapil R. Tuli, Sundar G. Bharadwaj. 2009

283 citations recorded by the source corpus.

Subfields: Accounting, Finance, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/4f1247e7f122c8a06df5dccb8156c7bada187b60

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Citations in the corpus

Customer Satisfaction, Analyst Stock Recommendations, and Firm Value (2010, methodology): “2004; Thomas 2002) as well as stock risks in finance (Ferreira and Laux 2007), accounting (Lui, Markov, and Tamayo 2007), and marketing (Luo and Bhattacharya 2009; McAlister, Srinivasan, and Kim 2007; Rego, Billett, and Morgan 2009; Tuli and Bharadwaj 2009).”
An investigation of the cross-national determinants of customer satisfaction (2011, methodology): “The model R2 is 0.613, with an adjusted-R2 of 0.589.”
From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction (2015, methodology): “In such cases, following prior literature (e.g., Tuli and Bharadwaj 2009), we took the brands’ average customer satisfaction scores as the overall satisfaction for the firm.”
How does product program innovativeness affect customer satisfaction? A comparison of goods and services (2011, background): “Product program innovativeness (e.g., Atuahene-Gima 1996; Hauser et al. 2006) and customer satisfaction mainly appear in two separate streams in marketing research (e.g., Fornell et al. 2010; Homburg and Stock 2004, 2005; Stock 2005; Tuli and Bharadway 2009 ).”
Corporate social responsibility, customer satisfaction, and financial performance: The moderating effect of the institutional environment in two transition economies (2017, background): “Customer satisfaction measures the loyalty and quality of customers for a firm (Tuli and Bharadwaj, 2009), thus customer satisfaction equates to how a firm's products and services meet customer expectations (Kim et al., 2013).”
Stock Returns on Customer Satisfaction Do Beat the Market: Gauging the Effect of a Marketing Intangible (2016, background): “Consistent with the proposition that customer satisfaction has a positive impact on stock price, research has shown that an increase in CLV can lead to an increase in stock price (Kumar and Shah 2009, 2011) and to higher future profits (Venkatesan and Kumar 2004).”
Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance (2012, methodology): “Prior studies in marketing have used this technique to measure for ﬁrm’s abnormal returns and idiosyncratic risk (e.g., Sood and Tellis 2009, Luo 2009, Wiles et al. 2010, Tuli and Bharadwaj 2009).”