Advertising, Research and Development, and Systematic Risk of the Firm

By Leigh McAlister, R. Srinivasan, MinChung Kim. 2007

490 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/a0d27ba2a6a1462e6099d0a6a6a6e6171a1ec47c

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Citations in the corpus

Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence (2009, background): “However, McAlister, Srinivasan, and Kim (2007) suggest that firms often lack the appropriate tools to determine the optimal level of marketing spending and thus rarely reach the maximum level of financial performance.”
Consumer-Based Brand Equity and Firm Risk (2009, background): “…aspect of CBBE (the differentiation between the brand’s associations and those of other brands in consumers’ memory) should also reduce brand substitution and therefore further protect the firm’s future cash flows (e.g., McAlister, Srinivasan, and Kim 2007; Mela, Gupta, and Lehmann 1997).”
Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions (2009, unknown): “Although marketing actions can theoretically be traced back to daily or even five-minute intervals (e.g., a firm’s announcement of an innovation launch), they are typically examined at weekly or longer intervals (e.g., weekly in Pauwels et al. 2004; annually in McAlister, Srinivasan, and Kim 2007).”
Customer Satisfaction and Stock Returns Risk (2009, unknown): “McAlister, Srinivasan, and Kim (2007) find that advertising and research-and-development (R&D) investments are associated with lower systematic risk.2 Finally, Sorescu and Spanjol (2008) find that while incremental innovations are unrelated to risk, breakthrough innovations lead to higher risk.”
Does advertising spending really work? The intermediate role of analysts in the impact of advertising on firm value (2010, background): “Echoing this, McAlister et al. (2007) suggest that advertising spending lowers systematic risk of the firm,1 although some authors show that advertising spending may have negative effects on firm profitability (Erickson and Jacobson 1992; Han and Manry 2004).”
Should Firms Spend More on Research and Development and Advertising during Recessions? (2011, background): “…insights into the contingent effects of R&D and advertising spending on stock returns during recessions also contribute to the marketing metrics literature, which has, for the most part, focused on the main effects of R&D and advertising spending (e.g., McAlister, Srinivasan, and Kim 2007).”