Lopo L. Rego

Marketing · 2005–2016

A researcher in the Science corpus: 7 papers; trusts 22 researchers and is trusted by 28 researchers here, as inferred from the citation graph.

Subfields

Whom Lopo L. Rego trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Roland T. Rust
  2. Neil A. Morgan
  3. Miguel A. Ferreira
  4. Wagner A. Kamakura
  5. G. Markarian
  6. E. Anderson
  7. Vithala R. Rao
  8. D. Aaker
  9. William H. Greene
  10. Claes Fornell

Who trusts Lopo L. Rego overall

  1. Xueming Luo
  2. Sundar G. Bharadwaj
  3. Kapil R. Tuli
  4. Sascha Raithel
  5. Christian Homburg
  6. Marko Sarstedt
  7. Anna Torres
  8. Xinchun Wang
  9. Joseph F. Hair
  10. Neil A. Morgan

Papers from Lopo L. Rego's perspective

Ordered by how strongly the researchers Lopo L. Rego trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Measuring Marketing Productivity: Current Knowledge and Future Directions
  2. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
  3. The mismanagement of customer loyalty. (Harvard Business Review)
  4. Customer Satisfaction and Shareholder Value
  5. 计量经济分析 = Econometric analysis
  6. Dual Emphasis and the Long-Term Financial Impact of Customer Satisfaction
  7. Sample selection bias as a specification error
  8. CREATING SHAREHOLDER VALUE
  9. Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context
  10. Assessing the Service-Profit Chain

Their papers