Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less

By N. Tavassoli, Alina Sorescu, Rajesh Chandy. 2014

119 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/8e9520f173048e9536e48ca4d96fe623953d9d4f