Creating ‘value’ beyond the point of production: branding, financialization and market capitalization

By Hugh Willmott. 2010

145 citations recorded by the source corpus.

Subfields: Finance, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/414ae3b535e7878f3edaaa16d5d3a5bb221b9a29

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Finance

1. David Bassens
2. Michiel van Meeteren

In Organizational Behavior and Human Resource Management

1. David Bassens
2. Michiel van Meeteren

In Sociology and Political Science

1. David Bassens
2. Michiel van Meeteren

Citations in the corpus

• World cities under conditions of financialized globalization (2015, background): “Strategic narratives may even get the upper hand, as many TNCs increasingly focus on investment in branding solely because they constitute monetized intangibles that enable augmented market capitalization (Willmott, 2010).”