Generating Global Brand Equity Through Corporate Social Responsibility to Key Stakeholders

By Anna Torres, Tammo H. A. Bijmolt, J. Tribó, Peter C. Verhoef. 2012

339 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/01b0fa3d4391ed4e4bd01ba7691c0cf914df2ab0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

In Strategy and Management

Citations in the corpus

Corporate social responsibility, product market perception, and firm value (2020, neutral): “Torres et al. (2012) analyze 57 international companies and also use brand measures based on Interbrand provided data.”
The Effect of Environmental, Social and Governance Consistency on Economic Results (2016, background): “[61] showed that local social responsibility policies in communities generate brand value and foster the positive effect of corporate social responsibility toward other stakeholders, particularly customers.”
Corporate Social Responsibility as a Strategic Shield Against Costs of Earnings Management Practices (2014, background): “Firms that invest in R&D create intangible assets which promote higher corporate reputation (Torres et al. 2012).”
The effects of corporate social responsibility on brand equity and firm performance (2015, methodology): “Torres et al. (2012) use a panel data comprising 57 global brands original of 10 countries for the period 2002–2007 and find that CSR toward all stakeholders positively affects brand equity.”
Institutional legitimacy and norms-based CSR marketing practices: Insights from MNCs operating in a developing economy (2015, background): “In this vein, especially in developing markets, corporations’ strategic CSR activities are one of the most effective marketing tools for the promotion of their domestic and international brands (Balmer and Greyser, 2006; Du et al., 2010; Luo and Bhattacharya, 2006; Torres et al., 2012; Zeng et al., ”