Consumer-Based Brand Equity and Firm Risk

By Lopo L. Rego, Matthew T. Billett, Neil A. Morgan. 2009

350 citations recorded by the source corpus.

Subfields: Accounting, Finance, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/e3084bfbd350032d20d4bb6e25a09e2f8856cf19

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Accounting

1. Sundar G. Bharadwaj
2. Kapil R. Tuli
3. André Bonfrer
4. Gerard J. Tellis
5. Seshadri Tirunillai
6. Ashwin Malshe
7. Manoj K. Agarwal
8. Christian Homburg

In Finance

1. Sundar G. Bharadwaj
2. Kapil R. Tuli
3. André Bonfrer
4. Gerard J. Tellis
5. Seshadri Tirunillai
6. Ashwin Malshe
7. Manoj K. Agarwal

In Strategy and Management

1. Sundar G. Bharadwaj
2. Kapil R. Tuli
3. André Bonfrer

Citations in the corpus

• The Impact of Brand Quality on Shareholder Wealth (2011, positive): “…Harris Interactive‘s EquiTrend database, one of few sources of longitudinal data for brand quality that is widely utilized in academic research (e.g., Aaker and Jacobson 1994; Clark, Doraszelski, and Draganska 2009; Mitra and Golder 2006; Mizik and Jacobson 2004; Rego, Billett, and Morgan 2009).”
• Brand and country-of-origin effect on consumers' decision to purchase luxury products☆ (2012, background): “The functional brand derives from the commonly accepted view that the brand usually represents the memory of a firm, which encompasses all the investments, research activities, and process technologies or innovations that the firm carries out over time (Rego et al., 2009).”