Electronic word of mouth: The effects of incentives on e‐referrals by senders and receivers

By Jan-Philipp Ahrens, J. Coyle, Michal Ann Strahilevitz. 2013

142 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e05053426edf0507d8b7f69390d879a00eb0c511