Customer expectations of CSR, perceived service quality and brand effect in Thai retail banking

By Yaowalak Poolthong, Rujirutana Mandhachitara. 2009

281 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/a37ffb7a9e520d3de84ba1c85470cb49cd9d0138

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Citations in the corpus

“Donate to help combat COVID-19!” How typeface affects the effectiveness of CSR marketing? (2020, background): “Previous research suggests that CSR practices can serve as a cue to positively influence consumers’ evaluations of service quality and a hospitality brand’s equity (Kim et al., 2016; Martínez and Del Bosque, 2013; Nyahunzvi, 2013; Poolthong and Mandhachitara, 2009; Zhang, 2014).”
The Effects of Corporate Social Responsibility on Customer Loyalty: The Mediating Effect of Reputation in Cooperative Banks Versus Commercial Banks in the Basque Country (2017, background): “…worldwide (Marı́n et al. 2009; Pérez and Rodrı́guez del Bosque 2012), and the reputations of financial institutions rely on their socially responsible programs (Poolthong and Mandhachitara 2009), whereas other industries operate reactively, in answer to external stakeholder pressure (Decker 2004).”
The development of a stakeholder-based scale for measuring corporate social responsibility in the banking industry (2013, methodology): “The banking sector has experienced an important transformation in recent years due to the important changes that have befallen global markets (Poolthong and Mandhachitara 2009).”
Adoption Intention of Fintech Services for Bank Users: An Empirical Examination with an Extended Technology Acceptance Model (2019, unknown): “Overall,I feel Fintech services are risky.”
Multi-Item Stakeholder Based Scale to Measure CSR in the Banking Industry (2014, background): “The reputation of financial institutions relies on their socially responsible programs (Poolthong and Mandhachitara, 2009), this is why banking institutions tend to have a high ranking on the international CSR investment ranking index (Perez et al., 2013).”
Linking Corporate Social Responsibility to Customer Loyalty through Co-Creation and Customer Company Identification: Exploring Sequential Mediation Mechanism (2020, background): “To improve service performance, banks look for additional marketing strategies to get the favorable attitude of the customers [24].”