Corporate social responsibility and customer loyalty in intercity bus services

By Yu-Hern Chang, Chung-Hsing Yeh. 2017

141 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/5113bbfa1cfb5fc0b0fc69e8f21b97194ebb6c41

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. M. Rabbani
2. N. Ahmad
3. Guping Cheng
4. Malik Zia-ud-Din
5. Qinghua Fu
6. Huidong Sun
7. Muhammad Safdar Sial

Citations in the corpus

• CSR, Co-Creation and Green Consumer Loyalty: Are Green Banking Initiatives Important? A Moderated Mediation Approach from an Emerging Economy (2020, background): “Hence, companies involved in CSR activities can improve their institutional performance by improving consumer loyalty [52].”