Is Doing Good Good for You? How Corporate Charitable Contributions Enhance Revenue Growth

By Baruch Lev, Christine M. Petrovits, Suresh Radhakrishnan. 2009

917 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/6db469a1dcf8779b7c445699a2c11fe340215dac

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Citations in the corpus

Firm Litigation Risk and the Insurance Value of Corporate Social Performance (2013, background): “Previous research on CSP has predominantly focused on its value creation role and on how it can improve a firm’s financial performance through enhanced reputation, eliciting better customer and employee support, and so on (e.g., Fombrun, 1996; Lev et al., 2010; Sen and Bhattacharya, 2001; Wang and Q”
When Does It Pay to be Good? Moderators and Mediators in the Corporate Sustainability–Corporate Financial Performance Relationship: A Critical Review (2017, background): “Communication about CS activities helps a firm build a positive image of quality, honesty, and reliability, which, in turn, is argued to positively affect stakeholders’ loyalty and satisfaction (Lev et al. 2010).”
Competing for Government Procurement Contracts: The Role of Corporate Social Responsibility (2018, neutral): “While this caveat is common in the literature that infers trustworthiness from observable firm behavior (e.g., Cheng et al., 2014; Lev et al., 2010; Zolotoy et al., 2017), a challenging—but potentially fruitful—avenue for future research is to make ground on the measurement of trustworthiness.”
Greenwashing and product market competition (2021, neutral): “, 2016), market share (Lev et al., 2010), the cost of capital (El Ghoul et al.”
Does social connection turn good deeds into good feelings?: On the value of putting the ‘social’ in prosocial spending (2013, background): “Companies want to be associated with positive acts and the warm glow of giving (Andreoni, 1989, 1990) and such efforts can pay: socially responsible corporate initiatives can influence consumer choice and increase sales (Barone, et al., 2000; Lev et al., 2010).”
CSR Strategies in Response to Competitive Pressures (2018, background): “Firstly, positive and negative social actions are independent constructs, as argued by Mattingly and Berman (2006). Creyer and Ross (1996) show that consumers react asymmetrically to ethical and unethical actions, such that firm competitiveness is differentially affected by positive and negative soc”
Virtuous nexus between corporate social performance and financial performance: a study of construction enterprises in China (2016, background): “Moreover, the virtuous cycle, or in the other words, the bidirectional causality between CSP and CFP, could take place concurrently (Lev et al., 2010; Orlitzky et al., 2003), or in “quick cycle times”, or in a certain time lapse.”