Institutional legitimacy and norms-based CSR marketing practices: Insights from MNCs operating in a developing economy

By Zaheer Khan, Y. Lew, Byung Il Park. 2015

114 citations recorded by the source corpus.

Subfields: Business and International Management, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/f854e0d8ae247c886336b6ef86ce15ebf58db2a8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Business and International Management

  1. Arno Kourula
  2. N. Pisani
  3. R. Meijer
  4. Ans Kolk
  5. Uwafiokun Idemudia

In Marketing

  1. Arno Kourula
  2. N. Pisani
  3. R. Meijer
  4. Ans Kolk
  5. J. Pinkse
  6. Valentina Marano
  7. T. Kostova
  8. R. van Tulder

In Strategy and Management

  1. Arno Kourula
  2. N. Pisani
  3. R. Meijer
  4. Ans Kolk
  5. J. Pinkse
  6. R. van Tulder
  7. David L. Levy
  8. Valentina Marano

Citations in the corpus