Institutional legitimacy and norms-based CSR marketing practices: Insights from MNCs operating in a developing economy
By Zaheer Khan, Y. Lew, Byung Il Park. 2015
114 citations recorded by the source corpus.
Subfields: Business and International Management, Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/f854e0d8ae247c886336b6ef86ce15ebf58db2a8
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Business and International Management
In Marketing
In Strategy and Management
Citations in the corpus
- How global is international CSR research? Insights and recommendations from a systematic review (2017, methodology): “For instance, “corporate social responsibility”was used by Aguinis and Glavas (2012), “CSR” by Kolk and Van Tulder (2010), “stakeholder” by Egri and Ralston (2008), and “global” by Doh and Lucea (2013) (see Section 1 of the online supplementary data for additional information on previous relevant re”