The effects of corporate social responsibility on consumer loyalty through consumer perceived value

By David Servera-Francés, Lidia Piqueras-Tomás. Economic Research-Ekonomska Istraživanja, 2019

123 citations recorded by the source corpus.

This study analyses how consumers perceive the corporate social responsibility (CSR) actions carried out by retailing firms. Specifically, our study empirically demonstrates that investment in CSR ...

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/cef699ea269ddb707f7f3cdf7f8748d1fb5b9cb4

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1. M. Rabbani
2. N. Ahmad
3. Guping Cheng
4. Malik Zia-ud-Din
5. Qinghua Fu
6. Huidong Sun
7. Muhammad Safdar Sial

Citations in the corpus

• CSR, Co-Creation and Green Consumer Loyalty: Are Green Banking Initiatives Important? A Moderated Mediation Approach from an Emerging Economy (2020, background): “It has also been noted that consumers can reciprocate CSR based on their beliefs, brand identity, quality, and eventually loyalty [50,51].”