Multisensory design: Reaching out to touch the consumer

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Store Atmospherics: A Multisensory Perspective (2014, background): “Customers are more likely to purchase a product after they have touched or picked it up (Grohmann, Spangenberg, & Sprott, 2007; Hult´en, 2012; Peck & Childers, 2006; Spence & Gallace, 2011; Underhill, 1999) and also may be willing to pay more for it (Martin, 2013).”
Second-hand clothing shopping among college students: the role of psychographic characteristics (2015, background): “While people like to examine and touch certain products before purchase, it does not mean that they would like to purchase products they believe to have already been fingered by another customer (Argo et al., 2006; Spence and Gallace, 2011).”
Haptic exploration of plateware alters the perceived texture and taste of food (2016, background): “One suggestion that has been put forward here is in terms of the phenomenon of sensation transference (Cheskin, 1957), or what Spence and Gallace (2011) refer to as ‘affective ventriloquism’ (when the transference concerns specifically our hedonic ratings).”