Sensory cues and shoppers’ touching behaviour: the case of IKEA
By Bertil M L Hultén. 2012
136 citations recorded by the source corpus.
Subfields: Experimental and Cognitive Psychology, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/97c01b7a72e13b41b474761080b3f62e3a61f7fc
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In Experimental and Cognitive Psychology
- Anne L. Roggeveen
- Dhruv Grewal
- Nancy M. Puccinelli
- Charles Spence
- Yi-Chuan Chen
- Mirjam Keetels
- Jean H. M. Vroomen
- Camille Koppen
In Marketing
In Sociology and Political Science
Citations in the corpus
- Store Atmospherics: A Multisensory Perspective (2014, background): “For example, lower lighting in the glassware section of IKEA led to increased sales (Hult´en, 2012).”