Linking corporate social responsibility to corporate reputation: A study on understanding behavioral consequences

By C. Maden, E. Arıkan, E. Telci, D. Kantur. 2012

211 citations recorded by the source corpus.

Abstract In today's highly competitive market environment, firms need to meet the expectations of multiple stakeholders and compete for reputational status. In this context, corporate reputation (hereafter, CR) plays a very specific role because stakeholders make their decisions based on the reputational status of the firm in question. Given the importance of CR as an important intangible asset that firms should carefully manage, understanding its antecedents and consequences is of strategic importance. Examining CR from a multi-stakeholder perspective, this study aims to investigate first the effect that corporate social responsibility (hereafter, CSR) has on CR as an antecedent and then the effects that CR has on the behaviors of customers, employees, and investors as different stakeholder groups. To test the hypothesized relationships, an online questionnaire is conducted to a convenience sample of 172 respondents and the results are computed using multiple regression analyses. The results confirm not only that as an antecedent, CSR has a strong positive effect on CR but also that CR has a strong positive effect on the behaviors of customers, employees, and investors.

Subfields: Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/f80e884d8140d8af405067d6c2b7d6f8a3829245

Citations in the corpus

• Effects of corporate social responsibility on customer satisfaction and organizational attractiveness: A signaling perspective (2019, unknown): “Corporate reputation (CR) has been a concern for western manage‐ ment scholars from the 1950s onwards (Maden, 2012).”