Employer brand trust and affect: linking brand personality to employer brand attractiveness

By Linn Viktoria Rampl, Peter Kenning. 2014

180 citations recorded by the source corpus.

Subfields: Clinical Psychology, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/1ee9d6e611a532482297926907a4a6661c383a2e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Clinical Psychology

1. Sebastian Molinillo
2. Arnold Japutra
3. Bang Nguyen

In Organizational Behavior and Human Resource Management

1. Sebastian Molinillo
2. Arnold Japutra
3. Cheng-Hao Steve Chen
4. Bang Nguyen

In Strategy and Management

1. Bang Nguyen

Citations in the corpus

• Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty (2017, background): “In the context of employer brand, Rampl and Kenning (2014) display that sincerity and excitement personalities predict brand affect.”