Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance

By A. Kirca, S. Jayachandran, W. O. Bearden. 2005

2,341 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/7de0809888c6496ba02f772437ebb34975f79c68

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Citations in the corpus

How strategic orientations influence the building of dynamic capability in emerging economies (2010, background): “However, limited research investigates such contingencies in emerging economies, and even previous findings based on the context of developed economies are largely equivocal (Kirca et al., 2005).”
Market orientation, marketing capabilities, and firm performance (2009, methodology): “First, we test our hypotheses using U.S. data which may lead to stronger MO-firm performance relationships being observed (Kirca et al., 2005).”
Market orientation, market disruptiveness capability and social enterprise performance: An empirical study from the United Kingdom (2019, background): “, 2009; Narver & Slater, 1990; Ngo & O'Cass, 2012a, 2012b; Pinho, Rodrigues, & Dibb, 2014), including meta-analysis (Cano, Carrillat, & Jaramillo, 2004; Ellis, 2006; Kirca et al., 2005) in the context of commercial firms have demonstrated a positive relationship between market orientation and econom”
Customer orientation and innovation : a comparative study of manufacturing and service firms (2016, background): “Innovation has been called the “missing link” between customer orientation and firm performance (Agarwal et al., 2003; Han et al., 1998; Kirca et al., 2005; Matear et al., 2002).”
Integrating Multiple Stakeholder Issues in New Product Development : An Exploration (2013, background): “…on NPD. Meta-analyses have found a positive relationship between market orientation and organizational performance (Rodriguez Cano et al., 2004; Kirca et al., 2005), and further research has identified innovation (including NPD) as one of the key mechanisms responsible for this positive…”
Home Country Institutions and the Internationalization-Performance Relationship (2016, background): “…and respond to strategic issues (Schneider & De Meyer, 1991), leadership style, human resource management, and other organizational practices (Harzing & Sorge, 2003; House et al., 1999), which in turn influence a firm’s ability to acquire and deploy strategic resources (Kirca et al., 2005).”
Objective and Subjective Knowledge Relationships: A Quantitative Analysis of Consumer Research Findings (2009, methodology): “The coding for journal quality was based on Kirca et al. (2005) and Baumgartner and Pieters (2003) and resulted in the inclusion of two dummy variables.”