Integrating Multiple Stakeholder Issues in New Product Development : An Exploration

By Paul H. Driessen. 2013

163 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/c0e9ee8d6b7f811193dff23083fd7636a29b1df1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Yazhen Xiao
2. Chengli Shu
3. Dominik Mahr
4. Shanxing Gao
5. Kevin Zheng Zhou

In Strategy and Management

1. Yazhen Xiao
2. Chengli Shu
3. Dominik Mahr
4. Shanxing Gao
5. Annouk Lievens
6. Kevin Zheng Zhou
7. K. Kazadi
8. Julie Juan Li

Citations in the corpus

• How Green Management Influences Product Innovation in China: The Role of Institutional Benefits (2014, background): “’’ The co-existence of competing interests and belief systems often requires compromise in developing new products (Driessen and Hillebrand 2012).”
• Stakeholder co-creation during the innovation process: Identifying capabilities for knowledge creation among multiple stakeholders (2016, background): “Therefore, the authors also call for further investigation into actively involving a wide range of stakeholders during the innovation process (Driessen & Hillebrand, 2013).”