How strategic orientations influence the building of dynamic capability in emerging economies

By Kevin Zheng Zhou, C. Li. 2010

603 citations recorded by the source corpus.

Under the fierce pressures of the fast changing environments that characterize emerging economies, firms must develop dynamic capabilities to survive the competition. This study examines how strategic orientation helps build dynamic capability and its contingencies in China's emerging economy. A survey of 380 firms indicates strategic orientations are important drivers of adaptive capability, a key element of dynamic capabilities. The effectiveness of strategic orientations is contingent on market dynamics. In particular, when market demand becomes increasingly uncertain, customer orientation has a weaker impact, whereas technology orientation has a stronger effect on adaptive capability. As competition intensifies, both competitor and technology orientations build adaptive capability more effectively.

Subfields: Business and International Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/e3417e97c57d7a66c16f1f35488403530bc52b92

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In Business and International Management

  1. Yin-Xuan Lin
  2. H. Vu
  3. Sergey Anokhin
  4. Siegfried P. Gudergan
  5. S. Heidenreich
  6. Jifeng Mu
  7. Lei-Yu Wu
  8. Ralf Wilden

In Strategy and Management

  1. Yin-Xuan Lin
  2. Ralf Wilden
  3. X. Bai
  4. Johan Frishammar
  5. A. Kretinin
  6. H. Vu
  7. Sergey Anokhin
  8. Siegfried P. Gudergan

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