J. Yu

with Baek · 2010

A researcher in the Science corpus: 1 paper; trusts 0 researchers and is trusted by 6 researchers here, as inferred from the citation graph.

Who trusts J. Yu overall

  1. Jinsoo Hwang
  2. Bui Nhat Vuong
  3. Urška Tuškej

Papers from J. Yu's perspective

Ordered by how strongly the researchers J. Yu trusts endorse each paper. Same corpus, a different order for every researcher.

  1. No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality
  2. Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries
  3. Brands as Signals: A Cross-Country Validation Study:
  4. The impact of parent brand attribute associations and affect on brand extension evaluation
  5. Principles and Practice of Structural Equation Modeling (2nd ed.)
  6. SPOKES-CHARACTERS : Creating Character Trust and Positive Brand Attitudes
  7. Extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution
  8. Causal schemata and the attribution process
  9. Make my memory: How advertising can change our memories of the past
  10. Prospect theory: An analysis of decision under risk Econometrica 47

Their papers