Yan Li

Marketing · with Harris · 2012

A researcher in the Science corpus: 1 paper; trusts 8 researchers and is trusted by 5 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 23 citations into it; #2,768 of 6,289 by trust here, #2,498 by citations
• Organizational Behavior and Human Resource Management — 23 citations into it; #4,257 of 8,741 by trust here, #4,111 by citations
• Strategy and Management — 8 citations into it
• Information Systems and Management — 5 citations into it

Whom Yan Li trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. David P. MacKinnon
2. Yonggui Wang
3. C. Bhattacharya

Who trusts Yan Li overall

1. Guy Assaker
2. R. Rather
3. Rob Hallak

Papers from Yan Li's perspective

Ordered by how strongly the researchers Yan Li trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
2. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
3. The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior
4. The Social Identity Theory of Intergroup Behavior.
5. Antecedents and consequences of customer-company identification: expanding the role of relationship marketing. (Journal of Applied Psychology)
6. You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
7. Identification in Organizations: An Examination of Four Fundamental Questions
8. Organizational identification: A meta-analysis
9. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
10. Where Consumers Diverge from Others: Identity Signaling and Product Domains

Their papers

• Social Identity Perspective on Brand loyalty (2012) — 591 citations