The Antecedents and Consequences of Brand Prestige in Luxury Restaurants

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The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users’ behavior (2018, unknown): “Drawing upon previous studies (Hwang & Hyun, 2012; Kim et al., 2016; Kim & Perdue, 2013), the present study defines “sensory experience” as air travelers’ holistic evaluations of the sky lounge physical environment, including design, decor, fixtures, lighting, temperature, color, scent, and…”
Understanding Airline Travelers’ Perceptions of Well-Being: The Role of Cognition, Emotion, and Sensory Experiences in Airline Lounges (2016, background): “Given that well-being perception is an important variable in consumer behavior research, efforts have been made to identify the role of it in understanding consumer decision-making (Hwang & Hyun, 2012).”
The Impact of Perceived Brand Globalness on Consumers’ Purchase Intention and the Moderating Role of Consumer Ethnocentrism: An Evidence from Vietnam (2020, background): “Hwang and Hyun (2012) stated that brand prestige is the relatively high status of a product that can be connected with a brand, which is usually established by the know-how, intrinsic worth, or precious image of the specific brand.”