The Effects of Country-Related Affect on Product Evaluations

By Cathy Yi-Hsuan Chen, Pragya Mathur, Durairaj Maheswaran. 2014

104 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/c3590ee36f49bc69566b6a49fdc5022ace90f90d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Vasileios Davvetas
2. G. Halkias
3. Adamantios Diamantopoulos
4. S. Samiee
5. G. Balabanis

In Social Psychology

1. Vasileios Davvetas
2. G. Halkias
3. Adamantios Diamantopoulos

Citations in the corpus

• The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference (2016, methodology): “Second, extending previous applications of the SCM in the international marketing field (Chattalas & Takada, 2013; Chen et al., 2014; Maher & Carter, 2011), we empirically demonstrate”