Factors affecting Mexican college students' purchase intention toward a US apparel brand
By Min-young Lee, Youn-Kyung Kim, L. Pelton, Dee K. Knight, J. Forney. 2008
113 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/255f92cbd1c512425443708ae1ae088792d4223e
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In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Purchase intention for luxury brands: A cross cultural comparison (2012, background): “For example, affective attitude, but not cognition, positively influences purchase intentions for an apparel brand among both Mexican and Indian consumers (Kumar et al., 2009; Lee et al., 2008).”