Product Ethnicity: Revisiting the Match between Products and Countries

By Jean-Claude Usunier, G. Cestre. 2007

226 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/763f203a78d3397c909c1c52e6df5be1b4889ef2

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In Sociology and Political Science

1. Gaetano Aiello
2. Raffaele Donvito

Citations in the corpus

• Brand and country-of-origin effect on consumers' decision to purchase luxury products☆ (2012, background): “On one hand, they consider the composition of product–country images (Agrawal and Kamakura, 1999; Roth and Diamantopoulos, 2009; Roth and Romeo, 1992; Usunier and Cestre, 2007).”