Giving Firms an “E” for Effort: Consumer Responses to High-Effort Firms

By Andrea C. Morales. 2005

533 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/617238779c4f3740b8de0e9c96dd342db2e94ff9

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Citations in the corpus

Invoking Social Norms (2007, background): “To encourage cooperation in such cases, guests are told that if they reuse their towels, the hotel will donate some percentage of those savings to environmental causes.”
Children's Advertising Literacy for Advergames: Perception of the Game as Advertising (2014, background): “…detachment effect have shown that consumers’ recognition of persuasive attempts leads to more skeptical attitudes toward advertising messages, reducing their persuasive effect (Brown and Krishna 2004; Campbell and Kirmani 2000; Main, Dahl, and Darke 2007; Morales 2005; Wei, Fischer, and Main 2008).”
Gratitude in relationship marketing: : Theoretical development and directions for future research (2014, background): “One area that warrants further investigation relates to whether consumers can be grateful for a job done competently, or are they only grateful for a job that exceeds their expectations? Morales’s (2005) results indicate the former; but it would be interesting to investigate whether the latter leads”
It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment (2017, background): “Specifically, because people intuit that higher aesthetics signify higher effort, as we established in our pretest, and recognize that effort is a controllable and volitional behavior (Morales 2005; Weiner 2000), they appreciate and reward the extra effort expended to make the product so beautiful.”
Smile Big or Not? Effects of Smile Intensity on Perceptions of Warmth and Competence (2016, background): “To ensure our smile intensity manipulation did not inadvertently affect these variables, we asked participants to report how authentic the smile is and how attractive the target is (1 ¼ not at all, 7 ¼ very much so; Gorn et al. 2008; Mueser et al. 1984).”
Moral Identity and Judgments of Charitable Behaviors (2007, background): “Study 2: Effects of the SelfImportance of Moral Identity on Preferences for Charitable Behaviors In a recent article drawing on Jackall’s (1988) study of moral behavior in organizations, Weaver and Agle (2002) suggest that the more numerous and important consumers’ work-related commitments based on ”
Review of the theoretical underpinnings of loyalty programs (2011, background): “Morales, 2005; Palmatier et al., 2009, p. 1, 2 Note.”