Review of the theoretical underpinnings of loyalty programs

By Conor M. Henderson, J. Beck, Robert W. Palmatier. 2011

280 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/61ee71d3519da2034b51d2d03132916b2f351300

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Organizational Behavior and Human Resource Management

1. JoAndrea Hoegg
2. Darren W. Dahl

In Social Psychology

1. JoAndrea Hoegg
2. Darren W. Dahl

In Sociology and Political Science

1. JoAndrea Hoegg
2. Lan Jiang
3. Darren W. Dahl
4. K. White

Citations in the corpus

• Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets (2015, unknown): “Loyalty programs can enhance prestige by rewarding customers for an achievement (e.g., reaching a purchase threshold) or offering them exclusivity in the form of selective access to benefits available only to customers who provide high margins (Henderson, Beck, and Palmatier 2011).”
• Consumer Reaction to Unearned Preferential Treatment (2013, background): “Although prior work on preferential treatment does consider its comparative nature (Drèze and Nunes 2009; Henderson et al. 2011), none has directly examined the role that the social environment plays.”