It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment

By Freeman Wu, A. Samper, Andrea C. Morales, Gavan J. Fitzsimons. 2017

95 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/38f47d96d3ceda7325f0b4d0e75b79d289f18963