Natalia Maehle

Marketing · 2010–2015

A researcher in the Science corpus: 4 papers; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Natalia Maehle trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Traci H. Freling
  2. G. Caprara
  3. Aaron C. Ahuvia
  4. Claudio Barbaranelli
  5. Jennifer L. Aaker
  6. R. Batra
  7. P. Govers
  8. Raj Arora

Papers from Natalia Maehle's perspective

Ordered by how strongly the researchers Natalia Maehle trusts endorse each paper. Same corpus, a different order for every researcher.

  1. An examination of brand personality through methodological triangulation
  2. Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. (Journal of Personality and Social Psychology)
  3. The Situational Impact of Brand Image Beliefs
  4. Brand personality: How to make the metaphor fit?
  5. Evaluating the structure of human values with confirmatory factor analysis
  6. A re-examination of the generalizability of the Aaker brand personality measurement framework
  7. Product personality and its influence on consumer preference
  8. Rethinking individualism and collectivism: evaluation of theoretical assumptions and meta-analyses. (Psychological bulletin)
  9. Validity Ofvertical and Horizontal Individualism and Collectivism in Singapore
  10. “I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion

Their papers