Human Brands in Sport: Athlete Brand Personality and Identification

By Brad D. Carlson, D. Donavan. 2013

247 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ef7f3ab8e17d0a3e0f0ebd992129da45c6a20047

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Thilo Kunkel
2. Yiran Su
3. J. Doyle

In Marketing

1. Thilo Kunkel
2. Yiran Su
3. J. Doyle

In Sociology and Political Science

1. Thilo Kunkel
2. Yiran Su
3. J. Doyle

Citations in the corpus

• Athlete branding via social media: examining the factors influencing consumer engagement on Instagram (2020, background): “Athletes attract significant interest from the public, and this interest can then be leveraged to build highly recognizable athlete brands (Arai et al., 2013, 2014; Carlson & Donavan, 2013).”