Consumers' perceptions of the dimensions of brand personality

By Natalia Maehle, Cele Otnes, Magne Supphellen. 2011

160 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/8d75189fd982ef316ae784c2b74f14cc00d02c58

Citations in the corpus

• Brand personality and brand equity: evidence from the sportswear industry (2015, unknown): “The concept of brand personality offered in the literature recognizes the use of human descriptors to portray brands (Plummer, 2000; Freling and Forbes, 2005; Geuens et al., 2009; Maehle et al., 2011).”
• Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation (2016, unknown): “Apple, for example, has been described as creative (Fitzsimons, Chartrand, and Fitzsimons 2008), young (Aaker 1997), and exciting (Maehle, Otnes, and Supphellen 2011).”