Goran Milas

Marketing · 2007

A researcher in the Science corpus: 1 paper; trusts 5 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

Whom Goran Milas trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. G. Caprara
  2. Claudio Barbaranelli
  3. Judy A. Siguaw
  4. Gianluigi Guido
  5. Anna S. Mattila
  6. Boele de Raad
  7. Jennifer L. Aaker

Who trusts Goran Milas overall

  1. M. Avis
  2. Maggie Geuens
  3. Hazel H. Huang

Papers from Goran Milas's perspective

Ordered by how strongly the researchers Goran Milas trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Brand personality: How to make the metaphor fit?
  2. Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. (Journal of Personality and Social Psychology)
  3. A re-examination of the generalizability of the Aaker brand personality measurement framework
  4. PERSONALITY PROCESSES AND INDIVIDUAL DIFFERENCES An Alternative "Description of Personality": The Big-Five Factor Structure
  5. The impact of self‐monitoring on image congruence and product/brand evaluation
  6. People, Products, and Pursuits: Exploring the Relationship between Consumer Goals and Product Meanings
  7. Introducing Lisrel: A Guide for the Uninitiated
  8. Positive psychology. An introduction. (American Psychologist)
  9. Toward a Science of Mood Regulation
  10. Personality and job performance: the Big Five revisited. (Journal of Applied Psychology)

Their papers