The virtual customer

By E. Dahan, John R. Hauser. 2002

602 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Management Science and Operations Research

View Paper: https://www.semanticscholar.org/paper/57ba30bb71e2eb280c3af88988291a779f22762c

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In Management of Technology and Innovation

In Management Science and Operations Research

Citations in the corpus

Community based innovation: How to integrate members of virtual communities into new product development (2006, background): “Multi-media richness, global accessibility and low costs of communication and information processing facilitates the virtual integration of consumers into new product development [17, 31].”
Inbound Open Innovation Activities in High‐Tech SMEs: The Impact on Innovation Performance (2012, background): “This challenge is increasingly becoming obsolete due to the increased use of information and communication technology, which facilitates SMEs to access customer insights in a cost-effective manner (Dahan and Hauser 2002).”
Beyond conjoint analysis: Advances in preference measurement (2008, background): “Dahan and Hauser (2002) surveyed several virtual interactive web-based interfaces that have been proposed in the past few years to address that issue.”
Consumer Empowerment Through Internet-Based Co-creation (2009, background): “Various Internet-based tools such as configurators and tool kits enable consumers to actively engage in co-creation activities and participate in new product development (NPD) projects [37, 109, 122].”
The Psychological Effects of Empowerment Strategies on Consumers’ Product Demand (2010, background): “…(NPD) process, including idea generation—is obvious: Such strategies should enable companies to develop better products at lower cost and risk (e.g., Dahan and Hauser 2002; Fuchs © 2010, American Marketing Association ISSN: 0022-2429 (print), 1547-7185 (electronic) Journal of Marketing Vol. 74…”
The "I Designed It Myself" Effect in Mass Customization (2010, background): “…and customers is known as a mass customization (MC) toolkit, conﬁgurator, choice menu, design kit, or toolkit for user innovation and design (Dahan and Hauser 2002, Dellaert and Stremersch 2005, Liechty et al. 2001, Randall et al. 2005, Thomke and von Hippel 2002, Ulrich 2009, von Hippel…”
The Lead User method: an outline of empirical findings and issues for future research (2004, unknown): “Subsequently, quantitative user questioning , (virtual) focus group discussions and sophisticated conjoint analysis techniques can be applied to examine whether early product concepts meet general customer needs or not (Dahan and Hauser, 2002; Bristol and Fern, 1996).”
The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions (2006, background): “In that period, academic researchers such as Lazersfeld (1947) laid the groundwork for further research on movie audiences in areas such as psychology, sociology, communications, and film studies (see Blowers 1991).”
Virtual product experience and customer participation—A chance for customer-centred, really new products (2007, background): “The Internet as an interactive and multimedia-rich technology with low costs of mass communication (Dahan and Hauser, 2002a, 2002b; Dahan and Srinivasan, 2000; Urban and Hauser, 2004) allows consumers to virtually experience new products and offers new, simplified modes of large-scale interaction…”
Collaborating to create: The Internet as a platform for customer engagement in product innovation (2005, methodology): “While customer interaction has always been important in new product development (von Hippel, 1988), the widespread deployment of the Internet has greatly enhanced the ability of firms to engage with customers in the product innovation process (Dahan & Hauser, 2002).”