Community based innovation: How to integrate members of virtual communities into new product development

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Different Roles, Different Strokes: Organizing Virtual Customer Environments to Promote Two Types of Customer Contributions (2010, background): “Similarly, a better understanding of how their innovative contributions would be considered by the company or incorporated in the innovation process may enable customers to feel like “part of the product development team” or more tightly integrated with the company (Fuller et al. 2006); this motivat”
Virtual Teams: A Literature Review (2009, methodology): “At present, except for open source software, little is known about how to utilize this know-how for new product development (Fuller et al ., 2006a).”
Radically Open Strategizing: How the Premium Cola Collective Takes Open Strategy to the Extreme (2017, unknown): “Open strategy research is part of a broader management literature investigating how “openness” affects organizations (Chesbrough and Appleyard, 2007; Faraj et al., 2011; Füller et al., 2006).”