Consumer Empowerment Through Internet-Based Co-creation

By Johann Füller, Hans Mühlbacher, Kurt Matzler, Gregor Jawecki. Journal of Management Information Systems, 2009

701 citations recorded by the source corpus.

Subfields: Computer Science Applications, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f66af2c48492273ebe69ce3d0f08224c41f2f17a

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Citations in the corpus

Co-Creation: Toward a Taxonomy and an Integrated Research Perspective (2010, background): “A large-scale study of consumers who have participated in new-product development projects using Web-based tools, such as kits and configurators, shows the key role of the actual tool in the presence or absence of the sense of empowerment and enjoyment [40].”
Leveraging Information Technology Infrastructure to Facilitate a Firm's Customer Agility and Competitive Activity: An Empirical Investigation (2012, background): “the Internet is critical to forming an environment in which customers can meaningfully contribute to a firm’s NPD efforts [33, 64, 77].”
A study of the impact of social media on consumers (2014, background): “By using social media, consumers can create content and offer valuable advice to others (Füller et al. 2009).”
Consumer engagement in a virtual brand community: An exploratory analysis (2013, background): “Among these the concepts of loyalty (e.g. Andersen, 2005; Casalo et al., 2007; Schouten et al., 2007), commitment (e.g. Chan and Li, 2010) and empowerment (e.g. Cova and Pace, 2006; Füller et al., 2009; Zimmerman and Warschausky, 1998) are prominent in online brand community contexts.”
Social commerce: The transfer of power from sellers to buyers (2015, background): “…different values such as co-creation (Zwass, 2010) when collaboration between consumers and business generates a new source of value creation (Füller et al., 2009), easily accessed by consumers browsing the marketplace (Stephen and Toubia, 2010) with readily available content (Chen et al.,…”
Online engagement factors on Facebook brand pages (2013, background): “…concepts of satisfaction (Bowden 2009), commitment and emotional attachment to the brand (Chan and Li 2010), empowerment (Cova and Pace 2006; Fuller et al. 2009), consumer value (Gruen et al. 2006; Schau et al. 2009), trust (Casalo et al. 2007; Hollebeek 2011), and loyalty (Andersen 2005;…”