Beyond conjoint analysis: Advances in preference measurement

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The Strength of Strong Ties in an Emerging Industry: Experimental Evidence of the Effects of Status Hierarchies and Personal Ties in Venture Capitalist Decision Making: The Strength of Strong Ties (2015, unknown): “, 1996), has gained popularity within the last decade, specifically in the field of marketing (Netzer et al., 2008; Rossi and Allenby, 2003).”
Whatever the customer wants, the customer gets? Exploring the gap between consumer preferences and default electricity products in Germany (2013, background): “Conjoint measurement is an important achievement of marketing research emerging over the last 40 years (Gustafsson et al., 2007; Netzer et al., 2008; Simon, 2008).”
What makes a great MOOC? An interdisciplinary analysis of student retention in online courses (2013, methodology): “In general, the employed techniques are similar to those used in conjoint analysis (Green and Srinivasan 1990) and preference measurement (Netzer et al. 2008), which also aim at determining how people value different features in a product or service, but they differ in the source of data used for…”